How To Get Alexa Chung-Worthy Hair

Photographed by Claire Pepper.
What does your dream hair salon look like? Ours is a home-away-from-home, filled with comfortable corners to while away the time — complete with good (coffee-table) books and delicious treats. Throw in some excellent art and a never-ending supply of Wi-Fi, and you've got our idea of follicular heaven. But, this dream salon doesn’t exist...does it?
You bet it does. George Northwood (the stylist behind the 'dos of Alexa Chung and Rosie Huntington-Whitely) has opened up his first salon in the heart of London. It’s a family affair; his sister, Sally, colours locks alongside their mother, who bakes shortbread for clients and grows the plants that envelop every nook and cranny of the elegant, two-floor space. We caught up with Northwood and his crew to discover what it’s like to work in the coziest hair salon in town. (Seriously, we never want to leave.)


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