Believe it or not, it’s been 30 years — an entire generation — since GUESS’ original, three-zip Marilyn jean put their mark on fashion forever. To celebrate, the brand is going back to its roots with a new campaign featuring the star of its classic ads, Claudia Schiffer, and releasing a limited-edition line of updates on their iconic pieces. To join in the festivities, we snapped 30 of our favorite fashionable friends wearing the vintage-inspired 30th anniversary collection and asked them what GUESS means to them. Thirty women, 30 days, 30 sexy years of GUESS.
For more about the collection and GUESS’ 30th birthday, go to www.GUESS1981.com.
Name: Stella Berkofsky
Ten-Second Bio: A London-native and designer working in L.A., Berkofsky’s first collection will debut during spring 2013.
Favorite ‘80s memory: "Pee-wee's Big Adventure."
Favorite GUESS memory: "Claudia Schiffer doing the tango with a sexy man in some fierce acid-washed jeans."
Favorite returning ‘80s fashion trend: "Shoulder pads!"
Anna Boyfriend Tee, $44, available at Guess.
Photographed by Clarke Tolton