Believe it or not, it’s been 30 years — an entire generation — since GUESS’ original, three-zip Marilyn jean put their mark on fashion forever. To celebrate, the brand is going back to its roots with a new campaign featuring the star of its classic ads, Claudia Schiffer, and releasing a limited-edition line of updates on their iconic pieces. To join in the festivities, we snapped 30 of our favorite fashionable friends wearing the vintage-inspired 30th anniversary collection and asked them what GUESS means to them. Thirty women, 30 days, 30 sexy years of GUESS.
Name: Liz Cherkasova
Ten-Second Bio: "I'm a 25-year-old personal style blogger at The Late Afternoon blog and a furry animal lover."
Favorite ‘80s memory: "My mom's colorful plastic jewelry. I loved playing dress-up and draping it in layers over my four-year-old self."
Favorite GUESS memory: "How incredibly tight those Guess jeans were back then."
Favorite returning ‘80s fashion trend: "Big plastic costume jewelry!"
Photographed by Clarke Tolton