Believe it or not, it’s been 30 years — an entire generation — since GUESS’ original, three-zip Marilyn jean put their mark on fashion forever. To celebrate, the brand is going back to its roots with a new campaign featuring the star of its classic ads, Claudia Schiffer, and releasing a limited-edition line of updates on their iconic pieces. To join in the festivities, we snapped 30 of our favorite fashionable friends wearing the vintage-inspired 30th anniversary collection and asked them what GUESS means to them. Thirty women, 30 days, 30 sexy years of GUESS.
For more about the collection and GUESS’ 30th birthday, go to www.GUESS1981.com.
Name: Liz Cherkasova
Ten-Second Bio: "I'm a 25-year-old personal style blogger at The Late Afternoon blog and a furry animal lover."
Favorite ‘80s memory: "My mom's colorful plastic jewelry. I loved playing dress-up and draping it in layers over my four-year-old self."
Favorite GUESS memory: "How incredibly tight those Guess jeans were back then."
Favorite returning ‘80s fashion trend: "Big plastic costume jewelry!"
Beverly Sophie Gingham, $98, available at Guess.
Photographed by Clarke Tolton