Believe it or not, it’s been 30 years — an entire generation — since GUESS’ original, three-zip Marilyn jean put their mark on fashion forever. To celebrate, the brand is going back to its roots with a new campaign featuring the star of its classic ads, Claudia Schiffer, and releasing a limited-edition line of updates on their iconic pieces. To join in the festivities, we snapped 30 of our favorite fashionable friends wearing the vintage-inspired 30th anniversary collection and asked them what GUESS means to them. Thirty women, 30 days, 30 sexy years of GUESS.
For more about the collection and GUESS’ 30th birthday, go to www.GUESS1981.com.
Name: Lindsay Luv
Ten-Second Bio: A "DJ to the Stars" or a "Turntable Goddess" — depending on who you ask — Boston-born Lindsay Luv holds residencies at the hottest nightclubs and spins every Saturday at the Mondrian L.A. Luv resides in Los Angeles and has DJ-ed parties for everyone from Richard Branson to Rihanna.
Favorite ‘80s memory: "I’m a Madonna fanatic, so I would have to say it’s a cross between the controversy over her 'Like a Prayer' video — I locked myself in front of the TV watching it over and over — or her performance in Desperately Seeking Susan, which became my fashion bible! I actually snagged a vintage Madonna tour booklet the other day that has all these insane pics of her from back in the '80s. LOVE!"
Favorite GUESS memory: "Their jeans, of course! What girl didn’t beg their parents for a pair?"
Favorite returning ‘80s fashion trend: "Polka dots, black lace, ripped jeans, wearing only one earring, patchwork jean jackets — OMG I am such an '80’s girl! I love it ALL."
Charlotte Top , $79, available at Guess.
Photographed by Clarke Tolton