Believe it or not, it’s been 30 years — an entire generation — since GUESS’ original, three-zip Marilyn jean put their mark on fashion forever. To celebrate, the brand is going back to its roots with a new campaign featuring the star of its classic ads, Claudia Schiffer, and releasing a limited-edition line of updates on their iconic pieces. To join in the festivities, we snapped 30 of our favorite fashionable friends wearing the vintage-inspired 30th anniversary collection and asked them what GUESS means to them. Thirty women, 30 days, 30 sexy years of GUESS.
Name: Lindsay Luv
Ten-Second Bio: A "DJ to the Stars" or a "Turntable Goddess" — depending on who you ask — Boston-born Lindsay Luv holds residencies at the hottest nightclubs and spins every Saturday at the Mondrian L.A. Luv resides in Los Angeles and has DJ-ed parties for everyone from Richard Branson to Rihanna.
Favorite ‘80s memory: "I’m a Madonna fanatic, so I would have to say it’s a cross between the controversy over her 'Like a Prayer' video — I locked myself in front of the TV watching it over and over — or her performance in Desperately Seeking Susan, which became my fashion bible! I actually snagged a vintage Madonna tour booklet the other day that has all these insane pics of her from back in the '80s. LOVE!"
Favorite GUESS memory: "Their jeans, of course! What girl didn’t beg their parents for a pair?"
Favorite returning ‘80s fashion trend: "Polka dots, black lace, ripped jeans, wearing only one earring, patchwork jean jackets — OMG I am such an '80’s girl! I love it ALL."
Photographed by Clarke Tolton