Believe it or not, it’s been 30 years — an entire generation — since GUESS’ original, three-zip Marilyn jean put their mark on fashion forever. To celebrate, the brand is going back to its roots with a new campaign featuring the star of its classic ads, Claudia Schiffer, and releasing a limited-edition line of updates on their iconic pieces. To join in the festivities, we snapped 30 of our favorite fashionable friends wearing the vintage-inspired 30th anniversary collection and asked them what GUESS means to them. Thirty women, 30 days, 30 sexy years of GUESS.
For more about the collection and GUESS’ 30th birthday, go to www.GUESS1981.com.
Name: Jessemey Bank
Ten-second bio: "I’m from New Zealand and live in crazy NYC. I’ve been modeling and traveling all over the world for the last 10 years, and now blog about food (because I love it!) at Model Seat."
Favorite ‘80s memory: "Dancing to Grease. I was Danny and my cousin was Sandy, then we’d switch. Also, my mum dressed us up in cute homemade '80s outfits… I remember my mum having a perm, too."
Favorite GUESS memory: "I was still only a little girl, so I’m not sure if New Zealand had GUESS right away — though I do remember that GUESS used the most beautiful girls in their campaigns."
Favorite returning ‘80s fashion trend: "Converse shoes, cool, washed-out jeans, and leggings with cute tees."
30 YR Retro Tee Link, $39, available at Guess.
Photographed by Michael Flores