Believe it or not, it’s been 30 years — an entire generation — since GUESS’ original, three-zip Marilyn jean put their mark on fashion forever. To celebrate, the brand is going back to its roots with a new campaign featuring the star of its classic ads, Claudia Schiffer, and releasing a limited-edition line of updates on their iconic pieces. To join in the festivities, we snapped 30 of our favorite fashionable friends wearing the vintage-inspired 30th anniversary collection and asked them what GUESS means to them. Thirty women, 30 days, 30 sexy years of GUESS.
For more about the collection and GUESS’ 30th birthday, go to www.GUESS1981.com.
Name: Shea Marie Ten-Second Bio: Shea is the fashion expert, host, and blogger behind CheyenneMeetsChanel.com.
Favorite ‘80s memory: "Well, I don't think I was old enough to appreciate it at the time, but Madonna in the '80s was pretty awesome."
Favorite GUESS memory: "Being born in '87, I was quite young in the '80s, but I remember Christmas shopping with my mom at a very young age and her saying that my older cousins only wanted to wear GUESS. As I got a little older, I always got their hand-me-downs."
Favorite returning ‘80s fashion trend: "Neons."
Eva Vintage Floral Jean Black ,$138, available at Guess.
Photographed by Clarke Tolton