Believe it or not, it’s been 30 years — an entire generation — since GUESS’ original, three-zip Marilyn jean put their mark on fashion forever. To celebrate, the brand is going back to its roots with a new campaign featuring the star of its classic ads, Claudia Schiffer, and releasing a limited-edition line of updates on their iconic pieces. To join in the festivities, we snapped 30 of our favorite fashionable friends wearing the vintage-inspired 30th anniversary collection and asked them what GUESS means to them. Thirty women, 30 days, 30 sexy years of GUESS.
For more about the collection and GUESS’ 30th birthday, go to www.GUESS1981.com.
Name: May Kwok
Ten-second bio: "I’m a 27-year-old New Yorker, fashion enthusiast, and part-time DJ, but I’m primarily known to my colleagues within the industry as a publicist and marketing executive. I love puppies, leather, and shoes."
Favorite ‘80s memory: "I was a child in the ‘80s, so I’d have to say my Barbie dolls and Cabbage Patch Kids."
Favorite GUESS memory: "Claudia Schiffer’s iconic GUESS ads."
Favorite returning ‘80s fashion trend: "Fishnets."
3 Zip Marilyn Jean, $128, available at Guess.
Photographed by Michael Flores