Believe it or not, it’s been 30 years — an entire generation — since GUESS’ original, three-zip Marilyn jean put their mark on fashion forever. To celebrate, the brand is going back to its roots with a new campaign featuring the star of its classic ads, Claudia Schiffer, and releasing a limited-edition line of updates on their iconic pieces. To join in the festivities, we snapped 30 of our favorite fashionable friends wearing the vintage-inspired 30th anniversary collection and asked them what GUESS means to them. Thirty women, 30 days, 30 sexy years of GUESS.
Name: Bonnie Barton
Ten-second bio: "I’m a Texas native newly transplanted in New York City, and the fashion blogger behind Flashes of Style. I love writing about my daily adventures, inspirations, and outfits in the city."
Favorite ‘80s memory: "As an '80s baby, I am particularly fond of the decade. I think my favorite memory from the '80s is the rad music scene. If I could go back in time, I would love to go out dancing on a Saturday night to some of my favorite tunes by The Cure, Prince, or The Clash decked out in some acid-washed jeans and sequins."
Favorite GUESS memory: "The iconic campaign featuring the gorgeous Claudia Schiffer. How could you not want to try on a pair of jeans after seeing such a babe rock them?"
Favorite returning ‘80s fashion trend: "Peplum! It’s a flattering, fun detail that instantly makes an outfit unique."
Photographed by Michael Flores