Believe it or not, it’s been 30 years — an entire generation — since GUESS’ original, three-zip Marilyn jean put their mark on fashion forever. To celebrate, the brand is going back to its roots with a new campaign featuring the star of its classic ads, Claudia Schiffer, and releasing a limited-edition line of updates on their iconic pieces. To join in the festivities, we snapped 30 of our favorite fashionable friends wearing the vintage-inspired 30th anniversary collection and asked them what GUESS means to them. Thirty women, 30 days, 30 sexy years of GUESS.
For more about the collection and GUESS’ 30th birthday, go to www.GUESS1981.com.
Name: Bonnie Barton
Ten-second bio: "I’m a Texas native newly transplanted in New York City, and the fashion blogger behind Flashes of Style. I love writing about my daily adventures, inspirations, and outfits in the city."
Favorite ‘80s memory: "As an '80s baby, I am particularly fond of the decade. I think my favorite memory from the '80s is the rad music scene. If I could go back in time, I would love to go out dancing on a Saturday night to some of my favorite tunes by The Cure, Prince, or The Clash decked out in some acid-washed jeans and sequins."
Favorite GUESS memory: "The iconic campaign featuring the gorgeous Claudia Schiffer. How could you not want to try on a pair of jeans after seeing such a babe rock them?"
Favorite returning ‘80s fashion trend: "Peplum! It’s a flattering, fun detail that instantly makes an outfit unique."
Eva Vintage Floral Jean Black,$138, available at Guess.
Photographed by Michael Flores