Believe it or not, it’s been 30 years — an entire generation — since GUESS’ original, three-zip Marilyn jean put their mark on fashion forever. To celebrate, the brand is going back to its roots with a new campaign featuring the star of its classic ads, Claudia Schiffer, and releasing a limited-edition line of updates on their iconic pieces. To join in the festivities, we snapped 30 of our favorite fashionable friends wearing the vintage-inspired 30th anniversary collection and asked them what GUESS means to them. Thirty women, 30 days, 30 sexy years of GUESS.
Name: Caroline Knapp
Ten-second bio: "I’m a Texas transplant living in New York City working as a fashion buyer by day and a personal-style blogger by night. Between work and blogging, I’m always immersed in fashion, but it never gets old!"
Favorite ‘80s memory: "My older sister and I are less than two years apart, so growing up I would always sneak into her closet and steal whatever I could get my hands on — jelly shoes, stirrup pants, hair bows (the bigger the better), and colorful socks (to layer, of course) — and hope she didn’t notice until we got to school and it was too late to do anything about it."
Favorite GUESS memory: "Very few brands are as iconic and representative of a decade as GUESS is to the ‘80s. My favorite denim was a pair of tapered-ankle, acid-washed GUESS jeans. Back then, you didn’t have a different wash, cut, and style for every day of the week, so those jeans made plenty of appearances in the family photo album. I also can’t forget the triangle GUESS logo T-shirt. I bet there was is at least one kid in every class picture sporting the GUESS logo tee!"
Favorite returning '80s fashion trend: "I’m a huge fan of the denim jacket — it’s such a versatile and timeless piece. My favorite way to style it is by throwing it over a floral summer dress during the cooler spring months. It’s the best way to play down a dressier piece."
Photographed by Michael Flores