Believe it or not, it’s been 30 years — an entire generation — since GUESS’ original, three-zip Marilyn jean put their mark on fashion forever. To celebrate, the brand is going back to its roots with a new campaign featuring the star of its classic ads, Claudia Schiffer, and releasing a limited-edition line of updates on their iconic pieces. To join in the festivities, we snapped 30 of our favorite fashionable friends wearing the vintage-inspired 30th anniversary collection and asked them what GUESS means to them. Thirty women, 30 days, 30 sexy years of GUESS.
For more about the collection and GUESS’ 30th birthday, go to www.GUESS1981.com.
Name: Caroline Knapp
Ten-second bio: "I’m a Texas transplant living in New York City working as a fashion buyer by day and a personal-style blogger by night. Between work and blogging, I’m always immersed in fashion, but it never gets old!"
Favorite ‘80s memory: "My older sister and I are less than two years apart, so growing up I would always sneak into her closet and steal whatever I could get my hands on — jelly shoes, stirrup pants, hair bows (the bigger the better), and colorful socks (to layer, of course) — and hope she didn’t notice until we got to school and it was too late to do anything about it."
Favorite GUESS memory: "Very few brands are as iconic and representative of a decade as GUESS is to the ‘80s. My favorite denim was a pair of tapered-ankle, acid-washed GUESS jeans. Back then, you didn’t have a different wash, cut, and style for every day of the week, so those jeans made plenty of appearances in the family photo album. I also can’t forget the triangle GUESS logo T-shirt. I bet there was is at least one kid in every class picture sporting the GUESS logo tee!"
Favorite returning '80s fashion trend: "I’m a huge fan of the denim jacket — it’s such a versatile and timeless piece. My favorite way to style it is by throwing it over a floral summer dress during the cooler spring months. It’s the best way to play down a dressier piece."
Beverly Sophie Gingham, $98, available at Guess.
Photographed by Michael Flores