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Fuck The Fashion Rules

Breaking The Rules Is The Only Fashion Rule Worth Following

About Collection

Fashion rules have always existed to keep those in the know from knowing who else was in the know…but these days, the entire idea of one right way to do things seems as outdated as hoop skirts. In the recent fight to define your own politics, your own sexuality, your own interests, and your own identity, people are questioning whether certain sartorial rules are helping them live, or just holding them back. After all, when’s the last time you didn’t wear blue and black together and felt better because of it?

From highlighting patently weird trends that are more concerned with making you look cool and compelling instead of skinny and tall, to profiling the people within the industry who couldn’t care less about doing it by the book, this is our celebration of personal style in its purest way. You get to decide what’s fashionable and stylish. You get to decide what’s appropriate and attractive. You get to decide what clothes you buy, how you put them together, and where you wear them. This is our stake in the ground for the future of fashion, and you’re welcome to join the party. As for the attire? Wear whatever you damn well please.

The 6 Fashion Trends That Don’t Care If They’re Unpretty

The 6 Fashion Trends That Don’t Care If They’re Unpretty

Current Obsession Fuck The Fashion Rules