Teaming with Grace Potter and the Nocturnals, the heritage brand followed the band for one day. And, while that meant chasing the troop around from rehearsals to studio sessions to, of course, the culminating moment at Bimbo's 365 Club in San Francisco, it also meant multiple Frye-footwear changes. We counted approximately six in one day. Excessive? Perhaps. But, hey, if there's space for each pair of perfect leather booties on one tour bus, who are we to judge? Watch the mini music video below.