Admittedly, we've always found the original F21 store — located at the mouth of the tourist-clogged Powell Street trolley station — a bit overwhelming. So much so that we haven't visited the venue in, well, we can hardly remember our last trip! Seriously, just the thought of that dressing room line makes our heads spin. And that's why we were pleasantly surprised to find that the sprawling new three-floor location, just a few blocks away, is a vast improvement on its sister shop. Meaning: It's bright, roomy, and well-organized, and the dressing stalls are plentiful (phew).
We were there early on Saturday, armed with a bunch of "Blogger Crush" signs, which we promptly hung on our favorite items in the store (including leopard wedge booties, a deep green buffalo plaid tote, and a graphic silky striped top for under $15). Joining us were fellow S.F. bloggers Erin from Calivintage, Kristen from Stylenik, Adiel from It's Because I Think Too Much, and many more.
Want to see all of our picks? Head to the new shop and get ready to reevaluate your relationship with this fast-fashion chain — we know we just did.
Photo: Via Katie Hintz-Zambrano