Meet "Flomo," Fall's New Floral-Camo Hybrid Print

Every once in awhile, a new little gem pops into our fashion lexicon. Today, it’s the word "flomo" — a portmanteau of floral and camo.
Let’s break this down for you: Flomo patterns are tight, tiny floral prints layered over a blurred-camouflage look (basically, what you'd wear if you were trying to blend into a field of wildflowers). Spotted at rag & bone, Erdem, and Yigal Azrouël, floral camouflage is the modern twist to traditional fall prints.
To achieve full flomo, forget the soft-’n’-sweet, ethereal florals of summer, and instead, capture the rich, dark brooding tones of autumn accented by a bold, vibrant pop of color. If you are daring enough to flash some flomo this fall, let’s make one thing clear: Camouflage helps you blend in. Flomo, on the other hand, is for making a statement.
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Cacharel Floral Print Dress, $398, available at Yoox.
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rag & bone Astor Cord, $220, available at Barneys.
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Nasty Gal Splatter Pocket Blouse, $38, available at Nasty Gal.
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Pepe Jeans Floral Playsuit, $57.05, available at ASOS.
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Erdem Reese Printed Jersey Dress, $695, available at Net-a-Porter.
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Threadsense Floral Fantasy Moto Jacket, $52, available at Threadsense.
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7 For All Mankind The Skinny Jeans in Wildflower Print, $189, available at Piperlime.
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Marc by Marc Jacobs Packables Shopper, $68, available at Shopbop.
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Nicholas Kirkwood Geometric Heel Printed Ankle Boots, $1,595, available at Net-a-Porter.
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