Meet "Flomo," Fall's New Floral-Camo Hybrid Print

  1. Begin Slideshow
    flamo-op

    152

    SHARES

    9 comments
    See All Slides

    Every once in awhile, a new little gem pops into our fashion lexicon. Today, it’s the word "flomo" — a portmanteau of floral and camo.

    Let’s break this down for you: Flomo patterns are tight, tiny floral prints layered over a blurred-camouflage look (basically, what you'd wear if you were trying to blend into a field of wildflowers). Spotted at rag & bone, Erdem, and Yigal Azrouël, floral camouflage is the modern twist to traditional fall prints.

    To achieve full flomo, forget the soft-’n’-sweet, ethereal florals of summer, and instead, capture the rich, dark brooding tones of autumn accented by a bold, vibrant pop of color. If you are daring enough to flash some flomo this fall, let’s make one thing clear: Camouflage helps you blend in. Flomo, on the other hand, is for making a statement.
    Begin Slideshow

MORE SLIDESHOWS


Why Lady-Prep Style Matters

If you're a fan of Teruyoshi Hayashida's seminal preppy-fashion playbook Take Ivy, or Patricia Mears' Ivy Style, you may have found yourself wondering what the ladies were doing while midcentury men were getting natty in Brooks Brothers tweeds, bucks, and beat-up chinos. Well, the answer to that question has finally read


Dedicated Feature

3 Spring Denim Outfits That Rock

Now that we've officially flipped our wardrobe switch to spring mode, we're making some necessary updates to our beloved denim stack. So, it's no surprise we want need all the latest offerings from iconic denim brand Levi's®. We're (not-so-secretly) spying its spring offerings and already fantasizing about ways to rock read