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Photo: Courtesy of The Reformation.
While our bodies come in an infinite range of sizes, heights, shapes, and dimensions, clothing — for the most part — comes in just a few. Because it's more cost-efficient and less labor-intensive, manufacturers tend to ship garments sized to one ideal body shape, and let us duke it out in dressing rooms and tailoring appointments to make the clothes actually fit. And while most of us wish a fairy would wave her wand and find us the clothes that suit us perfectly — in our preferred styles, no alterations or mortgage-sized price tags necessary — well, she doesn’t exist. But there are a few sensible people with sensible solutions to your nothing-fits-me problems who actually do.
We spoke with the stylists, designers, and entrepreneurs who are pioneering new technologies, research methods, and fits to learn how they’re helping women who don’t have dress-form bodies find clothes.
Photo: Courtesy of Levi's.