New-ish Church Street shop Fiat Lux
is showing off all it has to offer in a new fall 2011 lookbook. Shot by Felipe C., the series of pictures includes pieces by over 20 clothing, jewelry, and accessories designers, many of them local, including Kittinhawk, Sheila B., and the house label Fiat Lux. The urban photographs were taken in a brick alley on Folsom and 12th Street, right behind Bar Agricole. "We wanted the lookbook to play off the fact that our shop
is all exposed brick," explains Fiat Lux's co-owner Alexei Angelides. "And overall we wanted to show that it's possible to shop for local and handmade fashions without having to sacrifice sophistication. So, the idea was to shoot something very raw and urban and S.F.-looking but with a very sophisticated feel." Check it out after the jump.