There’s no denying that S.F. designer Margaret O’Leary’s cozy-cool creations are NorCal wardrobe mainstays. Every time we venture to one of her outposts, we're guaranteed to find an eclectic mix of eponymous knits sprinkled in with other spot-on contemporary brands (Isabel Marant, Clare Vivier, IRO — we're looking at you!).
So, when we got the opportunity to meet one the gals responsible for this fashion-forward intersection, we were instantly wowed. We're talking about buyer Felicia Petrone. Equipped with a keen eye and hip-yet-polished aesthetic, this lady makes it all work with an impressive arsenal of personal duds. We snapped Petrone around her SoMa 'hood in four sleek outfits — and the results are ravishing. Ready for a dose of major style envy? Get to clickin'!
Photographed by Rachelle Manning