There's that infamous cerulean speech
from The Devil Wears Prada that introduced a lot of the world to fashion's domino-line of production. But, in reality, the process that puts a look on the runway, debuts it in stores, and then gets that exact look replicated for a fraction of the original cost
is much more complicated, more calculated, and — dare we say it? — a little more menacing
than even Miranda Priestly.
How exactly is it that a look can go from the runway to the $20 sale rack in just a few months?
And how is it legal
? Hold onto your blue sweaters, ladies — we've got the full story on how fashion get knocked off, all the way from the runway to the bargain bin.
Illustrated by Isabelle Rancier