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[UPDATE: This story was originally published on June 8.]
In this city of dreams, making it big time as an L.A.-dwelling fashion designer might be even harder than reaching Angelina Jolie status. Think about it: There's no Lincoln Center bustling with Marni-clad editors to ogle every thread, and it's hard to get noticed otherwise, unless you've piled up a giant wad of cash, invested in PR, and gotten your dress onto the back of a major celeb.
That said, there are a bevy of unsung home-sewn heroes whipping up wondrous silhouettes and cutting-edge wares, and we've turned this town upside down to find them. Who's got next…and possible Rodarte-level stardom? Meet our top 10 under-the-radar designer obsessions right here, and start investing in these Made-in-L.A. talents early. And then go ahead and brag a little about how ahead of the curve you are.
Whether you’ve grown up in the city or you’re a recent transplant, you know that L.A. is the place to be. You’ve got ocean beaches, Hollywood, Rodeo Drive, and Korean BBQ better than what you’ll find in Seoul, all within a 30-minute drive of each other. read
On those mornings when you would rather just go to work naked than even think about putting an outfit together — much less a forward one — you rely on finds you can just throw on and go. Sometimes, though, the pieces in question (those LBDs and checked shirts) aren’t the most inspiring.
But, it is possible to read