Hot Makeup, Gerard Cosmetics, Morphe Brushes — ever heard of these brands? If you aren't an avid participant in the Instagram beauty community
, you probably haven't. And boy, are you missing out. These labels (along with many others) have followers in the thousands — even millions — on Instagram, with near rabid devotees who sing their praises across the interwebs.
When makeup artists (professional and self-taught) and scores of consumers are taking to their phones to praise a brand's products, you know they're worth checking out. And if you ask us, it's a hell of a lot more convincing than ad space in a glossy magazine.
But we know it's overwhelming to sift through hundreds of Instagram accounts to uncover the best and the brightest, so we've rounded up our favorites from each Insta-famous brand (some more familiar than others) that are beloved not only by beauty pros, but by the online masses. Curious? Check 'em out, ahead.