For years, the beauty MO on the runways has been bright, bold, and brazen. (See exhibits A, B, and C.) But, in recent seasons, makeup artists have been moving toward more pared-down and made-under looks. Moisturizer instead of heavy foundation, lip balm in lieu of colorful lipstick, eyeshadow in place of harsh liner — the au naturel look is definitely having a moment. That's why we want you to join in — and win big while you're at it.
We're launching a brand-spankin'-new Instagram giveaway, #BeautyDEFINEDContest. Every Monday for the next three weeks, we'll present an eye look and challenge you guys to recreate it for a chance to win $2,000 (nope, not a typo) plus a whole year's worth of 1-DAY ACUVUE® DEFINE® Brand Contact Lenses. All you have to do is show us your take on the trend, tag it on Instagram with @ACUVUE and #BeautyDEFINEDContest, and boom — you're entered for a chance to win.
The first challenge is a metallic lid that enhances your eye color. If you take a peek at our images here, you'll notice this isn't your average Saturday-night go-to with loads of silver shadow. This is a soft and subtle look using metallics that brighten the irises instead of overwhelming them. The key is finding the perfect, eye-opening hue (we chose a neutral pinky-peach shade for our model's dark-brown eyes). You can also try complementary colors: Violet-toned metallics pair well with green eyes, orange-toned shadows make blue eyes pop, you get the idea.
Now, show us your best metallic eyes on Instagram, and make us look twice.
Re:named tank, Helen Ficalora earrings.
No purchase necessary. See official rules.