Flowers Shouldn't Look Sad The Day After You Buy Them

Photographed by Molly Cranna.
We've all been there — your perfect bouquet of flowers is here one day, and gone shriveled, discolored, and just plain sad the next. And, you stuck it in water and everything.
To prevent this incredibly defeating circumstance from ever happening again, we turned to iconic Hollywood florist Eric Buterbaugh for answers. In addition to crafting stunning arrangements for a top-notch clientele — that includes Nicole Richie, Jennifer Meyer, and even Chanel — the haute florist is also the creative force behind The Bouqs, a floral delivery service that offers stunning blooms at a very reasonable price. But, since knowing where to buy a bouquet is only half the battle, we asked Buterbaugh for some pro tips before purchasing our next dozen. Keep reading for his expert advice, and then test your own petal mettle.
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Photographed by Molly Cranna.
Cut, Cut, Cut
While most of us already know to trim the stems before putting them in a vase, Buterbaugh recommends cutting the stem every day to ensure the bouquet's longevity. Also, make sure to cut as close to the edge of the stem as possible using clippers or a sharp knife — not craft scissors!
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Photographed by Molly Cranna.
Let The Water Run
Thought that was all you needed to know about stem cutting? Well, according to Buterbaugh, there's another crucial instruction for this step that keeps your flowers bright and dewy. "When you cut your flowers, make sure to cut them while holding them underwater," he says. "This way, they don't lose a drop of water when they get into the vase."
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Photographed by Molly Cranna.
Add Bleach
Buterbaugh's most surprising tip? Bleach! "Add a drop of bleach to the water on the first day," he says. "But, don't overdo it — don't use more than one drop!" Just like it does in your bathtub, the bleach will help to fight off any bacteria. In turn, it preserves your arrangement's freshness for as long as possible.
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