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Flowers Shouldn't Look Sad The Day After You Buy Them

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    Photographed by Molly Cranna.



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    We've all been there — your perfect bouquet of flowers is here one day, and gone shriveled, discolored, and just plain sad the next. And, you stuck it in water and everything.

    To prevent this incredibly defeating circumstance from ever happening again, we turned to iconic Hollywood florist Eric Buterbaugh for answers. In addition to crafting stunning arrangements for a top-notch clientele — that includes Nicole Richie, Jennifer Meyer, and even Chanel — the haute florist is also the creative force behind The Bouqs, a floral delivery service that offers stunning blooms at a very reasonable price. But, since knowing where to buy a bouquet is only half the battle, we asked Buterbaugh for some pro tips before purchasing our next dozen. Keep reading for his expert advice, and then test your own petal mettle.

    Haven't checked out The Bouqs yet? Enter the code WELCOME15 at checkout and you'll receive 15% off your first purchase!

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