Please upgrade your browser for the best Refinery29 experience. Read more.

Did A New Yorker Profile Inspire This Brand Makeover?

  1. Begin Slideshow
    op2
    Photo: Courtesy of Eileen Fisher.

    680

    SHARES

    3 comments
    See All Slides

    The New Yorker is like that person at a party who's simultaneously the most plugged-in and the least plugged-in. They know everything about the ultra-obscure, ultra-interesting topics that you find yourself repeating during the next three dinner parties you attend. And yet, they might have never heard of Rihanna ("Like Rhiannon? The Celtish goddess?"). The literary magazine moves at its own pace and sets its own agenda, but always spotlights those subjects most worthy of examination.

    Or, re-examination, as was the case with the epic profile of Eileen Fisher in the magazine's latest fashion issue. Titled "Nobody's Looking At You," the Janet Malcolm-penned feature made us stop and consider the contemporary brand for the first time in a long, long time. Examining the clothes that "look as if they were flung on rather than anxiously selected," the piece talked about the brand as a mainstay among the older, don't-notice-me set whose favorite colors are commonly found in breakfast foods (oatmeal, wheat, cream). That is, Eileen Fisher has the reputation of skewing a little matronly, if not downright dowdy. At best, it's a line of uncomplicated clothing that helps its wearer blend in; at worst, it's a wardrobe suited for Sister Mary if she got a job working admin at a middle school.

    However, getting caught beneath the glare of that aforementioned spotlight might have brought on a little self-examination. Without abandoning its nonchalant, effortless M.O., the brand has updated its offerings, which it now presents with a moody, dramatic lookbook showcasing leather jackets, sheer sweaters, and silken jumpsuits. It's much more your speed than your grade school Principal's. And, Eileen's in good company. When it comes to brands reinventing to stay with the times, it's among names like Ann Taylor, Abercrombie, and Kenzo, to name a few. Click through to see the new collection, and actually see Eileen Fisher — possibly for the first time.

    Begin Slideshow

MORE SLIDESHOWS

This Is What Hair Will Look Like In The Future

Every season, we spot recycled trends coming down the runway. We’ve heard (and, hey, reported on) how hot the bob is and how to perfect your ponytail. We’ve even quaked in fear at the mention of the return of the perm. But, can we just say, we’re tired of the same old, same old? That’s the exact reason why we read

Your September Horoscope, Revealed

Summer adventures will soon draw to a close, but never fear, stargazers. The coming of autumn is a cause to celebrate, not mourn. With the sun in Virgo, it's this earth sign's time to shine, whether through a new business venture, artistic endeavor, or even simply an edgy, new haircut — but the fresh-start vibes don't read