Echo Park just got a sweet new addition to its bevy of super-rad stores: Myrtle officially opened it doors today. The Sunset Boulevard boutique is chock-full of awesome gear from independent female designers (girl power!) and plenty of vintage goodies as well. The lineup of designers includes Alexandra Grecco, Kathryn Whyte, Scout and Catalogue, Kelly Bergin, and tons more. We're also seriously digging the Instagram and panoramic pics of the promising store, and eyeballing those Scout and Catalogue clutches in particular (as a give or a get for the holidays). If you’re in the neighborhood this week or weekend, pop in! And in the meantime, check out their Tumblr.
Photos: Courtesy of Myrtle.