Dream Jobs: Steven Rojas Masters Social Media On And Offline

You've no doubt heard the saying: "Find a job you love, and you'll never work a day in your life." Well, Steven Rojas may just be living proof of the old adage dressed in a skinny suit. As the Social Media Director at GrandLife Hotels NYC, Rojas' job is to connect with the leaders of local and international nightlife, bringing the cool kids and emerging culture to the Soho and Tribeca Grands through well-placed Tweets and in-the-flesh encounters. Performing professional outreach with a cocktail in hand, this tall drink of very stylish water is actually paid to party with celebs and bright young things while searching New York and the world beyond for what's hot and happening. For Rojas, work is play and play is a whole lot of work. So, grab yourself a drink for the open bar, and let this professional partier explain how his does his dream job.
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What are the essential tools of your trade? "Computers, cell phone(s), iPad, Canon s95, SLR, and Lumix GF1."

What's your working uniform? "Right now, I'm getting into fall mode and wearing grey suits and dark colors."

Who is the most interesting person you've met at work? "Without at doubt Tommy Saleh. His creative genius and direction really makes the GrandLife team function at a unique level I have never experienced. I am truly honored to work with such a visionary."

Rojas in his office at the Tribeca Grand Hotel.
Photographed by Mark Iantosca.
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What are the benefits, perks, or freebies of your job? "My favorite benefits include traveling to Paris and London to host GrandLife's biannual 'This is New York' events, as well as having the privilege to attend some of New York City's most-esteemed events in order to report on the city's cultural progressions for our loyal guests and New York locals."

Darth Vader. Wearing aviators. Need we say more?
Photographed by Mark Iantosca.
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What's the single most amazing, exclusive place your job has given you access to? "It's without a doubt a treat to be granted 'the key' to various international haunts — and there have been quite a few exclusive places throughout my time at GrandLife. However, Le Baron in Paris is probably one of my favorites; It's my after-hours Parisian home away from home."

Photographed by Mark Iantosca.
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Did you dream of your dream job, or did you imagine another career before you found your calling? "Well, I studied to become a lawyer. That said, I don't think you can ever really dream up the ideal job. I think more often than not, someone gives you a chance and you have to then pick up the ball and start running with it. I was just lucky that mine involved an technology!"

What's the best nugget of professional advice you ever heard? "'Work smarter, not harder,' my Dad."

Where all the magic happens.
Photographed by Mark Iantosca
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What makes your dream job so darn dreamy? "It's what I love. Whether you are leveraging your next bonus or merely scraping by, a dream job is about being excited to go to work in the morning and enjoying making a contribution, whatever it may be. It also helps having a great team to work and learn with! We've all worked really hard on curating this amazing NYC neighborhood guide on our culture site, GrandLifeHotels"

My morning alarm is set for: "6 a.m."

I hit the sack at: "Depends on the night."

Rojas, who also DJ's, keeps some of his collection at his Tribeca office.
Photographed by Mark Iantosca.
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Commute time: "My commute time depends on how I'm feeling that morning. I love to ride my bike or walk, but when Mother Nature wont allow for that, you can find me on the train. The commute usually lasts around 20 minutes."

Rojas in the theater at the Tribeca Grand Hotel.
Photographed by Mark Iantosca.
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First thing I check after waking up: "Texts, emails, Twitter, CNN, and Facebook."

Emails a day: "200 to 300."
Photographed by Mark Iantosca.
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Facebook Friends: "2,870."

Twitter Followers: "7,078."

Average cost of lunch: "'Lunch is for wimps.' -Gordon Gekko."

Rojas also does most of the photos for Grandlife Hotel's blogs.
Photographed by Mark Iantosca.
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Yearly Frequent Flyer Miles: "Not telling!"

Who, in your mind, is the King of New York nightlife? Who's the Queen? "The king is Tommy Saleh, the Creative Director for GrandLife Hotels (I'm biased). And the Queen? You know I hate breaking hearts!"

Photographed by Mark Iantosca.