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You may be able to recall every single Proenza Schouler collection since its first bustier-filled '03 line, but when it comes to its name, do you know where the "Proenza" in Proenza Schouler comes from? What about Band of Outsiders? Suno?
Unlike no-duh traditional designer labels like Louis Vuitton and Chanel, many modern-day designers (especially Americans) have names that are a little more inspired. Ahead, we've broken it down for you and revealed how the brands you love got their names, from one designer with an obsession with Godard films to others who — as most good things typically do — got it from their mamas.
Designed by Naomi Abel
At this point, you’ve probably spent a good amount of time waltzing about and finishing up any last-minute shopping. Sure, the main reason you venture into the city’s best boutiques is to walk out with a boatload of goodies for your peeps, but we think a retail visit can be a prime Instagram moment, too. So, be sure read
If you've been good this year, you've already crossed all the names off your list and wrapped every last box. You can sit back, and enjoy your egg nog. Meanwhile, the procrastinators of the world (here, here!) are scrambling to find quality gifts that don't completely reveal exactly how long we waited to start our holiday read