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You may be able to recall every single Proenza Schouler collection since its first bustier-filled '03 line, but when it comes to its name, do you know where the "Proenza" in Proenza Schouler comes from? What about Band of Outsiders? Suno?
Unlike no-duh traditional designer labels like Louis Vuitton and Chanel, many modern-day designers (especially Americans) have names that are a little more inspired. Ahead, we've broken it down for you and revealed how the brands you love got their names, from one designer with an obsession with Godard films to others who — as most good things typically do — got it from their mamas.
Designed by Naomi Abel
Imagine if you could throw some product in your freshly washed hair, toss it up into a bun, walk out the door, and later take it down to reveal the best version of your natural texture. It sounds like a dream, right? Well, says celebrity hairstylist Sarah Potempa, think again. This may seem like an odd statement, read
There are many reasons why we head to ASOS on a weekly — okay, daily — basis. (Hey, that's what lunch breaks are for.) Most importantly, it's so we can scoop up those of-the-moment pieces that look like they've stepped right off the runway, but don't have the designer price tag. But, one major factor read