You may be able to recall every single Proenza Schouler collection since its first bustier-filled '03 line, but when it comes to its name, do you know where the "Proenza" in Proenza Schouler comes from? What about Band of Outsiders? Suno?
Unlike no-duh traditional designer labels like Louis Vuitton and Chanel, many modern-day designers (especially Americans) have names that are a little more inspired. Ahead, we've broken it down for you and revealed how the brands you love got their names, from one designer with an obsession with Godard films to others who — as most good things typically do — got it from their mamas.
Designed by Naomi Abel