Partners In Business And Life, WeShouldDoItAll's Designers Talk Denim Theory

Jonathan Jackson and Sarah Nelson
JJ: "Owner/Creative Director of a small design studio in Brooklyn, WeShouldDoItAll (WSDIA)."
SN: "Owner/Creative Director of a small design studio in Brooklyn, WeShouldDoItAll (WSDIA)"
What were your first pair of jeans?
JJ: "Circa 1982, like most, OshKosh B’Gosh…I believe I had their denim overalls first."
SN: "Hand-me-down pink and white striped OshKosh B'Gosh overalls from my sister Lauren, when I was about four."
What are you wearing?
First look, JJ: "One of my favorite shirts, a denim shirt by Reiss, denim pants by Earnest Sewn, and Nike Toki Canvas Royal Blue shoes."
First Look, SN: "Comptoir de Cotonierres jeans and top, and No. 6 clog sandals. The Comptoir jeans are transformative; they hug and lift in all the right places!"
Second look, JJ: "Jacket from Reiss…this is my other favorite shirt, a dark-denim shirt by Reiss, Stanton 484 Slim Fit pants, and the shoes are from a Swedish label, Whyred. Being comfortable is most important for me. Honestly, 80 to 90% of my clothes are from Reiss. It’s my favorite shop and it would’ve been difficult to have chosen something not from them."
Second look, SN: "American Apparel jeans, Reiss top, and Rachel Comey boots. These red jeans can take a casual look to another level."
How many pairs of jeans do you own?
JJ: "Five or six pairs…not a huge collector by any means."
SN: "Oh wow, too many I suppose. Probably about 10."
Do you have a preferred philosophy when it comes to jeans: Sexy and skinny, or loose and comfy? 
JJ: "Loose and comfy."
SN: "Both! Depends on the day."
Used or new?
JJ: "New."
SN: "Mostly new, some hand-me-downs."
What's your signature wash...or does it matter?
JJ: "Don’t have a signature wash, I need more diversity in my collection, though. Black or gray will be next!"
SN: "No signature wash. I’m trying to incorporate more color into my life — I was strictly a black/white/gray girl for way too long!"
What's your favorite way to wear your jeans and with what?
JJ: "Simple, clean…rolled up at the bottom to show a peek of the interior."
SN: "Barefoot with just a tank."
If your jeans had a name or theme song, what would it be? Or do they?
JJ: "Oh, yeah! Freeway’s 'What We Do,' appropriate for walking the Bushwick streets."
SN: "Haha, never thought about it... Maybe Elastica’s 'Connection.' Still badass all these years later."
Favorite example of celebrity-jean wearing (i.e., Bruce Springsteen's Born in the USA album cover). 
JJ: "What is a celebrity?"
SN: "That’s tough. Tori Amos in ’92 on her Little Earthquakes cover? So understated, quirky, sexy."
What do you love most about your favorite denim pieces? 
JJ: "I feel like those shirts were made for me. The fits are great. I love the detailing in patterns, stitching, and buttons."
SN: "Like I said, the perfect fit. It’s like getting a constant hug!"
Photographed by Kava Gorna. Casting by Megan Delaney.

More from

Ever since Yalonda and Kayla Solseng met back in March 2014, they've been living their own real-life fairy tale. The couple recently told the Huffington ...
We're in plus-size pool party heaven
Throughout history, Americans have used activism as a tool to seek positive change in communities and in government. That's no different today. With ...
It’s pretty obvious that movie and television characters don’t look the way most of us do, and that it's a problem. But rarely do we actually talk about ...
Filmmaker Tim Burton is known for his fantastically weird movies — The Nightmare Before Christmas (1993), Sweeney Todd: The Demon Barber of Fleet Street...
This story contains minor spoilers for the premiere of Westworld. Beware! There's an unnerving moment about halfway through the premiere episode of HBO'...
Nearly a month after Selena Gomez announced she would be taking time off from work to focus on her ongoing battle with lupus, her friend Michael B. ...
(Paid Content) Some of us have traveled thousands of miles for life-changing experiences. But make no mistake: A passport, plane ticket, or language ...
My grandma had surgery on her wrist and couldn't do her own hair so my grandpa did it for her. Cuteness overload.— Amy ...
We start off this week with a tense conversation that feels particularly timely. Nova, who is Black, and her married police officer lover, Calvin, who is...
The third season promises an epic battles, sexual tension, and kilts. Oh, will there be kilts
Making a Murderer fans are still waiting on new episodes of Netflix's hit docuseries. But those looking for updates from Steven Avery himself can watch ...
Lupita Nyong'o and David Oyelowo joined Bravo's Andy Cohen on Watch What Happens Live last night to promote their new film, Queen of Katwe. During their ...
We'd be lying if we said our desktops, Pinterest boards, and Instagram explore pages weren't loaded with hair porn. While we like stalking our friends' ...