From Left, Clockwise: THVM, THVM, Kelly Cole, Dylan George
Pronounced, "them," the offices of this edgy array of artistry denim are housed in a century-old factory in the Arts District downtown, and the posse of creatives under its roof aim to craft high-quality pants that hit a price point that won't bust the bank account (a pair will cost you around a single Benjamin). The virtuosos strive to keep their innovative wares accesible to all walks of life, and even frequently open their studios to the public for exceptional events showcasing local talent. On top of that, it produces a seasonal magazine, THVM Rag, to celebrate all the whimsy and wonder they've got going on (you'll find snaps of actual Angelenos who inspired each piece inside).
The 2002 brainchild of Jeffrey T. Shafer, this Santa Monica set of bootie beauts has a manifesto that upholds three values: creative, casual, and passionate. Agave's clientele are surf cowboys, modern adventurists, and pure west coast luxury chasers. With inspiration ranging from the Sea of Cortez to the San Juan Islands to Western Alaska and each piece sustainably created (fibers like hemp, tencel, and recycled cotton are loomed), you can expect unrivaled poppy hues that are sumptuous replicas of nature.
This renaissance man has had many lives as a DJ (he's spun at Hemingways, Hyde, and Teddy's), venue creator (NYC's Spy Lounge and Black and White), and actor — and who could forget the fly Fairfax gallery Lo-Fi? Well, Cole happens to kill it in the denim department, too. The American-milled trousers (sewn right here in Lala, baybee!) have a soft, rinsed finish that are the cream of the crop. Be sure to stop by his brand-new flagship on La Brea for a lineup of handpicked vintage T-shirts, boots, home decor, and, of course, his signature britches.
The OGs from 7FAM, Peter Koral and Rick Crane, dreamt up this premium stockpile (52 styles!) of pants this August, and gals are already lining up to slip into them. Creative Director Marc Atlan has earned his living at fashion houses like Comme des Garçons, Helmut Lang, Tom Ford, and Maison Martin Margiela, so you know your extremities will get a real run
way for your money!
This high-end line aspires to snag celebs with its stylish silhouettes, and aficionado Danny Guez has done exactly that. Anne Hathaway, Cameron Diaz, Christina Aguilera, Jennifer Lopez, Jessica Alba, Nicole Richie, and Lady Gaga have all donned his duds, and Guez even partnered with Kellan Lutz for knitwear label Abbot + Main
to add to his resume. Of course, these slacks get the red-carpet styling treatment, too — we haven't seen a lookbook that wasn't anything less than stupendous yet.
Dylan George 30' Mid Rise Skinny Morning Dew, $279, available at Frockaholics.Photos: Courtesy of THVM, THVM, Kelly Cole, Dylan George