We have a major weakness for online shopping. But, what we don't love is how it can feel overwhelming, what with fluttering between pages, virtual carts, and bookmarks galore. Luckily, S.F.-based site Wanelo
(which stands for "Want. Need. Love.") is changing the game when it comes to how we make purchases online by curating a digital mall of thousands of stores, available to browse 24/7, right in the palm of your hand.
Wanelo's success is in large part due to the hard work and dedication of CEO Deena Varshavskaya, who started the venture back in 2009. After emigrating from Siberia, dropping out of Cornell, working at a user-experience design firm in SoCal, and blindly moving to the Bay, she's been carving out quite the path for herself in Silicon Valley and beyond.
We knew a gal with such vision (and style!) had to have a cool pad to rest her busy head, and boy, were we right. Not only does she live in a sprawling, 3,000-square-foot "serious playhouse," she also controls it at the touch of a button. Her casa is just as tech-savvy as she is — so we invited ourselves over for a personal tour (steam room, anyone?) and snapped some pics to prove it. Get ready for some major home inspo, right here.
Photographed by Maria del Rio