How 2 Sisters Turned Handmade Jewelry Into A Cult-Fave

Let's be real — most people wouldn't see getting fired as a fortuitous moment in their career. But, for the sisters behind cult jewelry brand Dannijo, it's a different story. When Jodie and Danielle Snyder were let go from their respective fashion-industry gigs, the two finally took the leap to start their own jewelry line (something they'd shown a passion for since childhood), and boy, did it pay off. Dannijo's bohemian-chic designs garnered a loyal following that would come to include the likes of Beyoncé, Natalie Portman, and Blake Lively.
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In the latest installment of our My NY video series with Maybelline, we go inside the whirlwind careers of the Snyder sisters. Learn how they risked it all to grow one of New York's most coveted jewelry brands. Then, peep even more must-see fashion, beauty, and lifestyle content over at Maybelline.