pushed onto the scene over five years ago, and have since been a huge hit on the foundation market and spawned parallel products — especially in South Korea. Beauty brand Iope
claims that its Air Cushion is sold every six seconds and that more than a third of Korean women use it.
What is a cushion compact, you ask? It's basically a BB/CC cream contained in a sponge to keep everything from spilling. Women love the convenience because it allows them to touch up without having to break out a tube of cream and deal with the residual gunk on their fingers. Pressing on the cushion with the applicator puff yields an even layer of just the right amount of product — the result is weightless, buildable coverage.
But, cushions aren't just more convenient in terms of application: Their new and improved formula has skin conditioners to hydrate your complexion. The trend has hit such a resounding note with Korean women that cosmetic brands scrambled to see what iterations they could wring out. So, cushion begot more cushion: concealer, blush, lip tints, eyeliner — they're all out there. And, they're making themselves known stateside, too.
Ready to give the trend a try? Click through to see our top picks.
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