3 Makeup Trends That Are About To Be HUGE

Our beauty philosophy can pretty much be summed up with two words: Do you. And the beauty of that is it means something different to everyone. It can be a classic red lip, a bright-orange eyeliner, or nothing at all — the makeup world is your oyster, and it's meant to be played with.

Makeup artist (and we're stressing the word artist here) Michael Anthony is always down to play, so we called him in to review the best and boldest makeup trends coming out of Couture Week 2015. From the watercolor faces at Schiaparelli to the bold, angular brows at Chanel, there was inspiration everywhere. We mixed and matched our favorites into fall looks we knew you, our down-for-anything readers, would be game to try. Then we recreated them with products from Maybelline (a brand present backstage for countless runway shows).

So go all in with a pastel brow, or try switching your neutral shadow for a glossy lid one day. It's playtime.
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Photographed by Jamie Nelson.
Opposites Attract
Chanel's Couture Week show featured ultra-defined brows, a hot flush on the cheeks, and bright-red lips. In other words, it was a study in boldness and a message that multiple facial features can share the spotlight. For this look, Anthony echoed Chanel's bold brows and lips but added a vampy twist for fall. Then he balanced the matte-textured pout with eye-catching glossy lids.

Fallon earring and bracelet, Laruicci ear cuff and ring, A Peace Treaty septum ring, Bond Hardware ring, Kristin Miller necklace.
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Photographed by Jamie Nelson.
First and foremost with a look featuring defined brows — maintenance. Start by tweezing any hairs that fall outside your natural brow line, and brush hairs up and over in the direction they grow. Then use a brow pencil to trace just beneath your brows. Buff and soften this line with a brush, and finish filling in your set with a brow powder.
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Photographed by Jamie Nelson.
Next, sweep a peachy-toned shadow across your eyelids. You want to choose a shade that's neutral but has just a hint of shimmer to draw the eye, like the one found in Maybelline's The Blushed Nudes eyeshadow palette.

Using a multipurpose balm, squeeze out a pea-sized amount (any more and you run the risk of looking greasy) onto your index finger. Spread the product across each lid for a glossy look.
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Photographed by Jamie Nelson.
The key to glossy lids: Rein it in, says Anthony. Use a clean, fluffy eyeshadow brush to soften the edges of the product all along your browbones. This will keep the gloss from traveling too far up your eyes into messy territory.
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Photographed by Jamie Nelson.
Gloss on the eyes calls for matte on the lips — a striking balance of opposites that makes the look here. To get this richly pigmented effect, start by lining your lips in a deep-burgundy shade, then fill them in with the same liner. Finally, layer on a matte lipstick or stain in a matching hue, using a lip brush for precision.
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Photographed by Jamie Nelson.
This look definitely has a badass vibe, which you can play up with equally edgy accessories. (That septum ring is trendy, but it's faux if you're noncommittal.) Or you can channel Chanel with pulled-back hair and minimal accessories, letting the look speak for itself. After all, it has a lot to say.
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Photographed by Jamie Nelson.
On The Soft Side
The eyes and lips at Schiaparelli's show made a statement in their softness. Candy-bright shades usually added as a last-minute "pop" were applied with a light, almost-sheer treatment, and we took note.

Fallon earring and rings, Jennifer Behr headpiece (worn as a necklace), Lele Sadoughi bracelet, Laruicci rings.
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Photographed by Jamie Nelson.
Starting with clean skin (or whatever tried-and-true foundation/concealer/powder routine you have going for you), sweep a pale-blue eyeshadow over your lids. Blend it outward to your eyebrows, buffing out the color until it's nearly transparent.
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Photographed by Jamie Nelson.
Next, build up your pigment with another layer of shadow. Pack the majority of the color onto the center of your lids before blending outward as you did previously. Repeat this step until you've reached the sweet spot of blue, while still maintaining a soft watercolor-like finish.
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Photographed by Jamie Nelson.
Mirror the soft touch on your eyes with pale-pink lips. First condition your lips so the products will glide on smoothly. Then apply a pink lip pencil in a semi-matte finish, like Maybelline Lip Studio Color Blur in I'm Blushing!
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Photographed by Jamie Nelson.
Blend the product from the center of your lips outward using the product's smudger tip, or create the same effect with a cotton swab, makeup brush, or your finger.
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Photographed by Jamie Nelson.
A softer look means you can go hard elsewhere. Layer on the jewelry, break out that metallic nail polish you usually reserve for the holidays, or try out a trend you've been on the fence about (we see you, culottes).
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Photographed by Jamie Nelson.
Bolder Brows
Sometimes beauty, much like fashion, is about doing what you're not supposed to do — in this case, letting your lashes get a bit clumpy and wearing crayon-bright colors on your brows rather than your lips or lids. Spurred on by the ever-popular rainbow-hair trend, Anthony created pastel brows to pair with Fendi-inspired lashes and clean skin.

Jennifer Behr headpiece, Lele Sadoughi earring and bracelets, Chanel ring and vintage necklace from Pilgrim NYC.
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Photographed by Jamie Nelson.
When going dramatic, it's important to start with a clean canvas. Spend extra time rubbing in your moisturizers and serums, and allow time for them to really soak in before applying foundation and other base makeup. Once complete, tweeze and brush up your brows to prepare them for color application.

There are several ways to attempt a colored brow. Anthony suggests choosing a loose powder pigment in your selected shade and mixing it with a clear brow gel or facial serum. Then use a clean mascara brush to sweep the product through your brows, going over them multiple times until they're fully covered.
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Photographed by Jamie Nelson.
Next comes the lashes, and we're warning you — you're going to have to rethink the typical "rules." Hold your mascara brush vertically, and wiggle it upward for messy-on-purpose lashes. (We used Maybelline's Volum' Express The Colossal Chaotic Lash along with lash inserts for a dramatic effect.)
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Photographed by Jamie Nelson.
Then switch your brush so you're holding it horizontally, and sweep it across your lashes at the roots out to your outer corners. Go back and forth a few more times.
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Photographed by Jamie Nelson.
Finish your look with megawatt highlighter, a.k.a. strobing. Generously layer on multiple coats over the highest points of your cheekbones, down the bridge of your nose, and atop your Cupid's bow.

Skip the lip products, save for a sheer lip balm, to keep the focus on the eyes and skin.
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Photographed by Jamie Nelson.
This look can go multiple ways — ethereal and light with girly-girl jewelry and gauzy, flowy materials, or completely edgy with leather and layers of metallic baubles. Our verdict: Do both. There are plenty of pastel eyebrows to try.
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