In general, eyeshadow tends to feel like a Venn diagram with "cheap" in one circle and "good color payoff" in another. In the teeny tiny overlap between the two is Colourpop. The indie brand's eyeshadows are high quality enough to be mistaken for prestige. And, they're literally five dollars each.
The reasoning behind this speaks directly to our hearts: They're "priced for experimentation." It's a strategy that's super-relevant to the current cultural makeup climate. The brand wants you to be able to buy a ton of colors and play around with them guilt-free. Creativity is in the air, and these products are here to help — without putting a burden on your wallet.
Each shadow is pigmented enough to show up exactly how it looks in the container. And, there's basically every color one could ever want, from dusty rose to teal. With finishes ranging from metallic to satin to pearlized, the possibilities are infinite.
We're particularly excited about the new fall colors, which include hues like So Quiche, a reflective, duo-chrome gold olive/pink violet, and Hammered, a smoky, metallic dark green. Wear them alone with just mascara or use multiple colors to create the smoky eye of your dreams (yes, they're also highly blendable).
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