Please upgrade your browser for the best Refinery29 experience. Read more.

Saved! Access Favorites in your account profile. Removed from my favorites

The End Of The Logo Print? Coach Debuts New Look, New Strategy, New Collection

  1. Begin
    op

    1.2K

    SHARES

    36 comments
    See All Slides

    Do you hear that? That's the sound of suburban mall rats' knees knocking at Coach's new aesthetic direction — where the focus is more on the classic, heritage look, and less on those cheesy canvas logo prints. The new leather bags, accessories, shoes, jewelry, eyewear, and outerwear mark a forward motion (and backward step) for the brand, which is going after a more fashion-conscious audience while looking to bring back what made Coach so successful in the first place — like the 1973 Duffle Sac. While the silhouettes might be cleaner, the colors sure aren't: In bright oranges, purples, turquoises, and yellows, the new collection is definitely not your 2011 Coach camels, pastel pinks, or browns. The price-points have gotten an upgrade as well, with bags now selling between $178 to $1,000 plus. We can't wait to get our grubby mitts on that fluro-yellow tote this August, and are enthusiastic about the new direction Coach is headed in. Hey — if we've learned anything from J.Crew's transformation, it's that you can totally make a mall brand something completely captivating.

    Photo: Courtesy of Coach

    Begin Slideshow

MORE SLIDESHOWS

Shopping

The Perfect Spring Clothes For Where YOU Live

We’re finally starting to shed our layers in NYC, opting for just one jacket rather than four. As for our friends on the west coast? Well, they’ve been enjoying coat-less living for a few weeks now. Meanwhile, those in the middle may still need their parkas. Spring weather is better than winter no matter where you read

Shopping

30 On-Sale Goods To Scoop Up From Shopbop

On any given day, our browsers are open to Shopbop because of its on-point selection. The retailer carries the most sought-after items from top brands that aren’t available anywhere else. So, naturally, when the site has a sale (with some items up to 70% off!), we scour it to add everything we can to our carts read