Coach is really doing what they can to reach out to the denizens living on the WWW—after getting four bloggers to brand custom Coach bags, they're bringing together ten style bloggers for their Holiday '10 collection. The bloggers include The Glamourai, Fashion Chalet, Keiko Lynn, Gala Darling, Saucy Glossie, Something Navy, Faboo Madness, Everything Style, It's Her Factory, and That's Chic who have all been shot for integrated web, video, and in-store advertising campaigns. The girls will celebrate their campaign this Friday at the Coach store in SoHo, NY with a 25% discount. Check out the preview video after the break.
Friday, November 12, from 7 p.m. to 9 p.m. Coach, 143 Prince Street (at West Broadway).