Dream Catcher: This Boutique Owner Made Her Fantasy A Reality

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Candice Waldron, owner of Jumelle Boutique
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Leaving a decade of experience in broadcast news to open a boutique might be a risky decision, but Candice Waldron doesn’t color inside the lines. Though retail was certainly a foreign landscape, Waldron’s journalistic personality served her well — she researched the move for years before launching Jumelle in 2006 — and in an economic climate that even the most celebrated designers struggle in, this Williamsburg gem continues to flourish.
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Hands down, best professional advice you ever got:
“Trust your intuition and always show gratitude.”
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Technology of choice OR your Working Girl Essentials?
“I like to keep it fairly simple: coffee, my BlackBerry, and NPR. Though not essential, I do like to end the day with a margarita or glass of wine.” (Wait… wine is not essential?)
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What’s your favorite thing to wear to work?
“A pair of old Levi’s, a knit sweater or button-down shirt with some jewelry thrown in. Wearing a dress also makes getting out the door in the morning super-easy. I’m all about ease and comfort.”
Who’s your working girl inspiration?
“My mother. She raised twin daughters and put herself through medical school simultaneously. As a working mother of one, I have no idea how she did it.”
Photographed by Sunny Shokrae
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