As much as we love ogling the latest from our favorite brands, we’re always on the hunt for the next big thing. After all, some of the most envelope-pushing styles come from designers whose names you may not have heard — yet. Find them, we did, thanks to Lord & Taylor
's emerging talent initiative.
Introducing Brand Assembly
, a concept shop featuring up-and-coming contemporary designers, slated to open this fall at Lord & Taylor's NYC flagship. Based on what we've seen so far — innovative yet wearable styles you'll be living in
come next season — it's safe to say these brands have the staying power required to reach household-name status.
So, we're giving you a sneak peek: Ahead, meet the creative geniuses behind Michelle Kim, to be adored, Etelka, Oliveve, Priory of Ten, Maria Dora, Sachin & Babi, and Calla. Not only did four of our style editors get to know everything about them (inspiring success stories and pet names included), they were also styled in their favorite pieces from the designers they interviewed. So, when we tell you you need Oliveve's structured backpacks in your life stat, you know we mean it.
Click on for a primer on the new faces in fashion you'll be name-dropping in no time.