The Most Colorful Apartment We've EVER Seen

Bradford Shellhammer has never met a color he doesn’t like. When hard pressed, he admits that if forced to choose, he'd say his favorite combination would have to be yellow and red. “It’s a little McDonald’s, but I love it," he says. It makes sense, then, that vibrant hues are a key component of his new e-commerce site, Bezar, which launches today. The online shopping site features feel-good, design-minded accessories, art, and home decor.

But, his obsession with the rainbow doesn't stop there. He truly lives it, from his all-red gym clothes to his pastel-pink dining room. We stopped by Shellhammer's one-bedroom apartment in Chelsea to see how bold brights mix with high design for a space that's playful yet elevated. The secret lies in careful curation (everything has its place) and smart contrasts (his rose-colored living room is juxtaposed with a solemn, grey kitchen). Catch his youthful, stylish fever ahead.
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Photographed by Winnie Au.
The living room is filled with playful objets such as the painted antlers above, Marimekko pillows, an obelisk, and even art in the window sills. Symmetry is the anchor keeping it all looking curated, not chaotic.
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Photographed by Winnie Au.
"When I walked in two and a half years ago during the open house, [the person who was living here] had the same art and the same shampoo, and I was like, 'Who is this?' It ended up being my favorite author, Michael Cunningham — he wrote The Hours here. I was outbid by three people, but he still chose me because he knew that I would carry on the energy of the space."
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Photographed by Winnie Au.
"My whole thing is, every color goes together. I don’t care. It’ll complement or contrast. If you put every color in a room, it’s going to work."

The Prada rocket here is slim, but it's the centerpiece of the coffee tables.
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Photographed by Winnie Au.
The bright sofas pop against the neutral Nanimarquina shag rug and grey wall. A Warhol hangs over the yellow couch. Also, why have one coffee table when you can have four? Shellhammer had these affordably custom-made.


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Photographed by Winnie Au.
Orange mingles with a minty shade to stunning effect.
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Photographed by Winnie Au.
He admits his obsession with curation borders on farce at times. "My husband says, 'How am I supposed to have people over if we can’t even put a drink down?'" says Shellhammer.
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Photographed by Winnie Au.
Every table may be covered in Shellhammer's apartment, but for impromptu entertaining, he can pull out these Josef Albers nesting tables to add instant surface area.
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Photographed by Winnie Au.
Artworks hung closely together and low to the ground may seem taboo, but totally work in Shellhammer's no-holds-barred apartment. A modern piece by Hense sits atop a prized Keith Haring. Large child blocks complete the great mix of high and low.
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Photographed by Winnie Au.
Mismatched, candy-colored Eames chairs are the perfect foil for a bold, red Parsons-style dining table underneath a makeshift chandelier composed of Louis Poulsen PH 50 pendant lights hung at staggered heights.
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Photographed by Winnie Au.
On set, Bradford put us in stitches with his posing tips (mostly gleaned from Tyra): "I have a saying — modeling is not hard, not modeling is hard."
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Photographed by Winnie Au.
A tipsy weight from Bower balances on bold kaleidoscope trays from Hay.
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Photographed by Winnie Au.
Pop art makes the dedicated bar corner stand out.
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Photographed by Winnie Au.
The busyness of the open living room and dining room is subdued by the sleekness of the kitchen — a design decision made by the former tenant. "I love to cook, but lately it's only once a year," says Shellhammer. "Though, I did host a dinner party last week."
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Photographed by Winnie Au.
Spices and hand-written cards attach to a magnetic side of the countertop instead of cluttering up the front of the fridge.
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Photographed by Winnie Au.
The Andy Warhol portrait of Jimmy Carter in the bedroom is one of Shellhammer's most prized possessions. He greeted us at the front door in this all-red ensemble that he had worn to the gym earlier. "I feel like Rerun," he said, laughing.
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Photographed by Winnie Au.
He admits to being a bit of a sneaker head. Arranged in rows, the pairs pop against the grey closet doors, one of the few remodeling jobs Shellhammer undertook to add some visual peace to the space.
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Photographed by Winnie Au.
"My husband and I were married two years ago, and rather than asking for gifts, we asked everyone to give us their favorite books. So, those are all our wedding gifts [above on the shelf]. It’s a whole mix. There are some duplicates."
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Photographed by Winnie Au.
A stack of Michael Cunningham books pays homage to the former tenant.
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Photographed by Winnie Au.
The bathroom isn't just for toiletries. Bradford displays necklaces above the sink, and his costume masks have a home on the right, above. The custom shelving was made by the previous tenant.
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Photographed by Winnie Au.
"Oh, there's a ghost in my sauna," says Shellhammer when his radio unexpectedly comes to life during the shoot. "It turns on to New York 1. It happened at 3 a.m. the other morning."
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Photographed by Winnie Au.
Bradford notes that Michael Cunningham hinted that the bathtub can fit three people. We'll let you draw your own conclusions.
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