Bon Iver Uses Adorable Kittens To Sell Shoes For A Cause — & It Works



When it comes to cute, we know it’s impossible to get cuddlier than kittens. Grammy-award winner Bon Iver (or should we say "Bonnie Bear") knows this better than most. In fact, he’s teamed up with Keep for a limited-edition shoe project, in which the proceeds will benefit the Best Friends Animal Society. While these sneakers would be nice regardless of their charitable aspirations, it sure is good knowing your comfy footwear is working toward rescuing abandoned and abused animals.

The video below features the fortunate little guys of the Rancho J'Balie family-owned Avocado farm — all rescued by Best Friends — chilling out to the pastoral melody of Bon Iver’s “Babys.” (Fitting, right?). Prepare for involuntary sighing and an urge to head to your nearest humane society or shoe store. (Racked)

Keep + Bon Iver from Keep Company on Vimeo.