Maybe we're more twee than we realized, but these days, we can't get enough of small-batch beauty. Scaled-down, handcrafted batches means they can cater to niche interests — products that are vegan, sustainable, or contain only unprocessed ingredients. Plus, knowing the thought and effort that went into it makes us more inclined to take a moment to enjoy it. And, at the end of the day, isn't that what a beauty routine is all about?
While you used to have to go to Etsy to discover off-the-beaten-path brands, big chain stores like Urban Outfitters have started to branch out into the small-batch-beauty space — which means it's easier than ever to stumble upon all the organic, quirkily packaged tinctures and jars you could ever want. But, there's a lot out there to choose from, and since this kind of product isn't always the cheapest, how do you know what's worth splurging on?
Ahead, our picks of indie beauty brands to know, for your next top-shelf-worthy find. Because, good things really do come in small batches.