Maybe we're more twee than we realized, but these days, we can't get enough of small-batch beauty. Scaled-down, handcrafted batches means they can cater to niche interests — products that are vegan, sustainable, or contain only unprocessed ingredients. Plus, knowing the thought and effort that went into it makes us more inclined to take a moment to enjoy it. And, at the end of the day, isn't that what a beauty routine is all about?
While you used to have to go to Etsy to discover off-the-beaten-path brands, big chain stores like Urban Outfitters have started to branch out into the small-batch-beauty space — which means it's easier than ever to stumble upon all the organic, quirkily packaged tinctures and jars you could ever want. But, there's a lot out there to choose from, and since this kind of product isn't always the cheapest, how do you know what's worth splurging on?