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The 4 Fashion Brands You Need To Know Now

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    As much as we love predicting the trends to sport next season — like padlock necklaces, they're making a comeback, people — what really gets us pumped is finding the under-the-radar designers who we know will be dressing us years from now. Of course, finding fashion's next COS can be as elusive as picking a new Dalai Lama, but we pride ourselves on being able to sniff out the good ones when they're just on the brink of becoming household names. And, we just found our latest sartorial muses: minimalist master Nomia, the accessories mavens at A Peace Treaty, shoe designer Isa Tapia, and ladylike womanswear brand Misha Nonoo.

    Not only have these four labels been selected for the Council of Fashion Designers of America's {Fashion Incubator}, which nurtures up-and-coming designers to become fashion's next big things, they've also landed some MAJOR stockists (think: Barneys New York, Moda Operandi, and Bergdorf Goodman). But, the most important marker by far is that they offer the kinds of clothes and accessories we — and you'll — want to wear every day, from city-slicker sleeveless blazers to unique fair-trade baubles to shoes that look like works of art. 

    Since we care about you so darn much, we've put together a primer on these need-to-know designers, along with their best pieces that you can buy now (so you can say you knew them when). We're also sharing a sneak preview of what's to come next season, with behind-the-scenes photos from the designers' inspiration trips and collection showcases, all made possible by {Fashion Incubator} partner W Hotels. Your new sartorial obsessions are ahead, but be warned: You're going to want to scoop up every last thing they've got.

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  2. Nomia designer Yara Flinn hangs out on a balcony at the W Hotel in Istanbul. Photo: Courtesy of Coveteur for W Hotels.


  3. One of Yara Flinn's dresses hanging in the W Hotel in Istanbul. Photo: Courtesy of Coveteur for W Hotels.


  4. Yara Flinn inspects a Turkish scarf at a bazaar in Istanbul. Photo: Courtesy of Coveteur for W Hotels.