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The Minimalist Master: Nomia
What You Need To Know
When ultimate cool-girl Pamela Love marches over to Barneys wearing a dress you made, and Barneys wants to buy it on the spot, well, that's when you know you've got a talent for making clothes. Yara Flinn was working at Prada’s Art Foundation when, on a lark, she decided to try her hand at dressmaking. Fast-forward a few years, and Flinn's Nomia has become a street style star fave, with big department stores and cult boutiques alike snapping up its laid-back, minimalist pieces.
Why We're Obsessed
Don't be fooled by Nomia's neutral palette, clean lines, and sleek minimalism: This label is anything but basic. Inspired by modern art, athletic wear, and hip-hop, Flinn's stark, minimal shapes are full of surprises. Basketball jackets are blanketed in embossed velvet; A-line black dresses come with peekaboo slits; and her long, structured vests (a fashion-girl fave) have vents in the back.
While ambling through a bustling Turkish bazaar during her W Hotels inspiration trip to Istanbul, Flinn eschewed the flashier wares on display and immediately went for a two-toned, cream-colored, fringed scarf. She may not have a mood board, but we wouldn't be surprised if this item — or parts of it — turn up in her fall '15 collection.
What To Buy Now
Seriously, snag Nomia's signature long, sleeveless blazer before all the fashion girls get to it first!