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The 4 Fashion Brands You Need To Know Now

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    As much as we love predicting the trends to sport next season — like padlock necklaces, they're making a comeback, people — what really gets us pumped is finding the under-the-radar designers who we know will be dressing us years from now. Of course, finding fashion's next COS can be as elusive as picking a new Dalai Lama, but we pride ourselves on being able to sniff out the good ones when they're just on the brink of becoming household names. And, we just found our latest sartorial muses: minimalist master Nomia, the accessories mavens at A Peace Treaty, shoe designer Isa Tapia, and ladylike womanswear brand Misha Nonoo.

    Not only have these four labels been selected for the Council of Fashion Designers of America's {Fashion Incubator}, which nurtures up-and-coming designers to become fashion's next big things, they've also landed some MAJOR stockists (think: Barneys New York, Moda Operandi, and Bergdorf Goodman). But, the most important marker by far is that they offer the kinds of clothes and accessories we — and you'll — want to wear every day, from city-slicker sleeveless blazers to unique fair-trade baubles to shoes that look like works of art. 

    Since we care about you so darn much, we've put together a primer on these need-to-know designers, along with their best pieces that you can buy now (so you can say you knew them when). We're also sharing a sneak preview of what's to come next season, with behind-the-scenes photos from the designers' inspiration trips and collection showcases, all made possible by {Fashion Incubator} partner W Hotels. Your new sartorial obsessions are ahead, but be warned: You're going to want to scoop up every last thing they've got.

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  2. Nomia designer Yara Flinn hangs out on a balcony at the W Hotel in Istanbul. Photo: Courtesy of Coveteur for W Hotels.

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    The Minimalist Master: Nomia

    What You Need To Know
    When ultimate cool-girl Pamela Love marches over to Barneys wearing a dress you made, and Barneys wants to buy it on the spot, well, that's when you know you've got a talent for making clothes. Yara Flinn was working at Prada’s Art Foundation when, on a lark, she decided to try her hand at dressmaking. Fast-forward a few years, and Flinn's Nomia has become a street style star fave, with big department stores and cult boutiques alike snapping up its laid-back, minimalist pieces.

  3. One of Yara Flinn's dresses hanging in the W Hotel in Istanbul. Photo: Courtesy of Coveteur for W Hotels.

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    Why We're Obsessed
    Don't be fooled by Nomia's neutral palette, clean lines, and sleek minimalism: This label is anything but basic. Inspired by modern art, athletic wear, and hip-hop, Flinn's stark, minimal shapes are full of surprises. Basketball jackets are blanketed in embossed velvet; A-line black dresses come with peekaboo slits; and her long, structured vests (a fashion-girl fave) have vents in the back.

  4. Yara Flinn inspects a Turkish scarf at a bazaar in Istanbul. Photo: Courtesy of Coveteur for W Hotels.

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    Sneak Peek
    While ambling through a bustling Turkish bazaar during her W Hotels inspiration trip to Istanbul, Flinn eschewed the flashier wares on display and immediately went for a two-toned, cream-colored, fringed scarf. She may not have a mood board, but we wouldn't be surprised if this item — or parts of it — turn up in her fall '15 collection.

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    What To Buy Now
    Seriously, snag Nomia's signature long, sleeveless blazer before all the fashion girls get to it first!

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    If a French haute couturier decided to design a basketball jacket, this is what he or she would come up with.