• Makeup
Jun 3, 2013 4:20 PM EDT
0
The Ultimate Guide To Longer, Lusher Lashes
image Makeup: Doesn't seem all that hard to understand, right? Pick a product off the shelf, slap it on your face, and off you go. If only it were that easy. The truth of the matter is that in today's world, we have so many more options than our grandmothers and even our mothers had — it can all be a bit overwhelming. Thanks to advances in technology and newly discovered ingredients, there are so many choices in the cosmetics category that it can be nigh on impossible trying to decipher what exactly it is you need from the myriad options on the market.

That's why we're starting our new Beauty Decoder series, so you can learn all the little details that will help you dig through those seductive marketing messages and find the best match for your needs. First up: mascara. Turns out that little wand is way more complicated than we ever thought. From the formula and the brush to the nuances of application, we talked to the pros to find out everything you need to know about everyone's favorite lash enhancer. Read on to get the full scoop on fringe benefits and to learn how to maximize your mascara. Sorry kids, decoder rings sold separately.