It's Time To Give Your Instagram Bio An Upgrade

If you haven't touched your Instagram bio since you first created your account, it's time to recognize it for what it is: Your social media resume. It's the first thing people will see when they click on your account, and first impressions are important. In other words, your bio matters. Not to mention it's the only place you can add one precious link out to a personal website.
You update your resume regularly, so there's no reason not to treat your Instagram bio the same way. If you're looking to become an Influencer or well-known blogger, this is the place to grab a brand's attention. If you simply want to keep your friends up to date on your life, you can do that in the little white space, too.
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Instagram only gives you 150 characters, so here's how to make yours count.
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Do: Break Down Your Interests

You should try to make your bio as visually pleasing as your photo feed. The easiest way to do this is to list your various interests vertically, rather than cramming them into one run-on sentence, says Jeremy Shih, head of marketing at influencer marketing agency Mediakix.

Instagram doesn't allow you to hit the return key when editing your profile, but you can create a list within your phone's Notes app and copy and paste the content to your bio — it will maintain the list structure. You can do the same using the Fonts Keyboard and Fonts for Instagram apps.

Many people use emoji in place of bullet points or to convey information about themselves. This is a smart way to show some personality in your bio, but should be used sparingly. "I wouldn't have your entire bio be just emoji, since it could make it harder to decipher what you're trying to articulate," says Stephanie Abrams Cartin, co-founder and co-CEO at social media agency Socialfly.

Abrams Cartin also advises adding your location and, especially if you want to be a travel influencer, updating this information based on where you are at the present moment. Since brands are often looking for influencers to represent them in specific regions, this information could help you land a job.
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Do: Provide Your Contact Info Upfront

Snapchat has made it much easier to find users who aren't in your contact list in recent years. However, it's still worth providing your usernames to other social account (if those accounts are public) and contact info on Instagram. This way, someone who likes your content won't need to spend time searching for you — they'll know how to get in touch and follow you on other platforms immediately. Plus, directing people to your email account or personal website will free you up from a crowded DM box.

If you link to an account where you tend to add new videos or material regularly, such as YouTube, it's smart to update that link whenever you post something, Abrams Cartin says.
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Do: Switch Up Your Font

Instagram is a visual platform, and one way to distinguish yourself from others is to adopt a font that represents you. Apps including Fonts Keyboard and Fonts for Instagram offer up a variety of free and 99-cent options. These are easy enough to use, but will require a bit of effort. I had trouble linking my Instagram with both, meaning that I needed to write my text in the app, then copy and paste it onto Instagram.
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Do: Designate Your Page As A Business

If you run your own personal business, you can add legitimacy to your profile by using Instagram Business Tools. In addition to seeing statistics about your followers, such as their age ranges, you'll be able to add a contact button (this will include an option to email you) and a little gray badge beneath your name. You might have seen these before, denoting someone is a "Public Figure." In order to use the tools, you'll need to link your account to an accompanying Facebook page. Tap "Edit Profile" > Try Instagram Business Tools to do so.

That other coveted signifier of someone's legitimacy, the blue verification badge, is much harder to get. According to Instagram, these accompany accounts that have a "high likelihood of being impersonated." Unlike Twitter, where it seems like anyone can get verified, the badge is still relatively rare on Instagram. For this reason, "people are more apt to follow you [if you have one]," Shih says.

However, although there are some sites that sell the badges, the practice is frowned upon — it's against Instagram's rules, in the same way that it's against the rules to buy followers — and will cost you: The running rate for the little blue check is over $1000.
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Don't: (Regularly) Change Your Profile Photo

Unless there's a campaign with specific branding you want to promote, it's best to keep your profile photo consistent, Abrams Cartin says. This didn't matter so much in the days before Instagram Stories, but now that your photo appears along in the Stories queue along the top of the screen, you want to make sure people know it's you. Changing to a nondescript logo or emoji could create unnecessary confusion.

Keep your bio fresh, but your photo as is.
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