Why We Shop At Our Favorite Stores

We love the thrill of the hunt. Finding that hidden sartorial gem in the infinite world of stuff is like finding gold (which can actually be the case if we're on a jewelry exploration). And, while we'd never give up trips to the flea market or afternoons rummaging at a vintage shop, we also know that shopping can be just as rousing from the comfort of our couch — thanks to a cluster of top-notch e-shops.
But, instead of just highlighting these sites in the upcoming slides, we’re taking our adoration for online shopping one step further by showing you just why we love these stores. Up ahead, we’re breaking down the very best aspects of our go-tos (some through editor testimonials) and including the must-buys each stocks. So, if you’re down to spend the rest of your Sunday in an e-commerce black hole, click through to check out the sites you’re going to want to bookmark fast — if you haven’t already.
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Pixie Market

"If you're looking for on-trend pieces that won't cost you a month's rent, Pixie Market is like the Holy Grail. While it can get dangerous with how much you'll want to add to your cart, the sticker shock come checkout time is a bit more bearable, especially for the forward pieces you added, like this fringe top."
— Rachel Besser, fashion assistant
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Moda Operandi

You know Moda Operandi as the e-tailer that allows you to pre-order It pieces fresh off the runway. And, while the brand does stock items from heavy hitters like Marc Jacobs and Oscar de la Renta, it also carries current finds from new luxury labels like Ellery and Delpozo. Bonus: Moda also has exclusive products you can only get on the site, like the upcoming Ellerly frock.
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Need Supply

"Sometimes I feel like a schlump; sometimes I don't. Need Supply offers up both: casual, comfortable pieces as well as edgy, constructed picks. Its wares range from tough girl to downtown girl without veering too far into girly girl — perfect for me. Plus, its clothes are priced high (Alexander Wang) and low (its in-house label), so I can find a stylish piece no matter how much cash is in my bank account that month."
— Sarah Probst, content editor
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Welcome to the best shoe department on the web. Stocking a range of brands from hard-to-find Italian designers like Gianmarco Lorenzi, as well as cult favorites like MSGM, there's something for everybody at this footwear mecca.
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"I love love love AYR because it's just a little capsule collection of clothes that go perfectly together and always look a million times better on — they're just super well cut, and people always ask about them."
—Leeann Duggan, style features editor
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You'll find a well-curated selection of quality work brands from indies like Frrry and PB 0110. Invest in one of these niche carryalls and you'll undoubtedly avoid that always-annoying bag-twin problem (cue: everyone's pebble-leather black tote).
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Avenue 32

If you're tired of shopping the same brands everyone else is, Avenue 32 is your new go-to. Spend two minutes on the site and we guarantee you'll spot international designers you've never heard of. One of the best parts? If the retailer sees a hot-ticket item going fast, it'll restock the popular piece. Which, is exactly what happened with the shades ahead from Wunderkind.
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"A few months ago, I came across Naja while researching indie lingerie brands for a story. Since then, I've been thoroughly obsessed with the label and its classy, high-quality underpinnings. It's rolling out a new collection this August — available now for pre-order — that's even better than the last. What's more, it's actually affordable. A HUGE plus, in my book."
— Ellen Hoffman, editorial assistant
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Zappos and Zappos Couture

You know Zappos as a one-stop shoe shop with excellent customer service. But, the retailer also stocks cool luxe fashion brands. Think: Chloé, Marc Jacobs, and Stella McCartney at Zappos Couture and Mara Hoffman, Joie, and Nanette Lepore at Zappos. And, the best part? If you find that a must-have is sold out at nearly every other retailer (ahem, white Birkenstocks), Zappos will most likely have it — and for way cheaper.
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Rialto Jean Project

"If I could wear one pair of jeans for the rest of, well, forever, it would be a custom paint-splatterd pair from Rialto Jean Project, which repurposes impressive vintage Levi's, Wranglers, and Lees. Plus, a portion of the sales go toward charitable platform Denim Doing Good, so you basically have to buy them, right?"
— Bobby Schuessler, senior market editor
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This NYC-based boutique is the best of both worlds. Not only is it a melting pot for rad accessories, clothing, and home goods from indie brands around the globe, but everything curated is ethically focused, too.

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