It seems Abercrombie & Fitch is finally taking all of that customer critique to heart. Recently, the company has begun ditching its out-of-touch, mean-girl attitude, rebranding, and, most importantly, revamping its advertising tactics and merchandise. Even the retailer's homepage has done an about-face, doing away with its infamous black-and-white, washboard-stomach-adorned photography in favor of smiling, sun-kissed teens that are a little more relatable, a little more "girl next door." Talk about a step in the right direction.
In fact, we're actually liking what we see these days. Yes, a few questionable items (like this “Vodka With a Splash of Love” logo tee) remain, but, all in all, the changes appear largely positive. In fact, some pieces, like this spaghetti-strap sundress, are downright adorable. But, it doesn't stop there. Click through to get a peek at all of the A&F wares we'll happily shop now that the brand has decided to start playing nice.