Benefit's They're Real! Mascara Now Comes In Eyeliner Form

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embPhoto: Courtesy of Benefit.
Benefit's big on keeping it all in the family. The beauty mega-brand founded by sisters has expanded its They're Real clan to include an eyeliner and makeup remover. But, don't get it twisted. Though the older, wiser They're Real! Mascara may be No. 1 in the world (and our hearts), its forthcoming sister products can certainly hold their own, too.

In fact, Benefit's They're Real! Push-Up Liner might be the key to perfecting the cat-eye once and for all: It's the first eyeliner to harness the staying power of gel in pen form. Thanks to a rubberized tip, the pen is able to hug the lash line with ease, delivering an even line of fully opaque black pigment. And, all it takes is a quick click click to dispense more color.

To take it all off, Benefit is introducing a balm-like makeup remover formulated specifically to tackle the remnants of They're Real! mascara and liner. (Although we're going to go out on a limb and say it'll work for other eye makeup, too.)

If you're poised and ready to click add to cart, hold your horses — for now, at least. The They're Real family won't welcome its newest additions until later this summer. Debuting in June and July respectively, They're Real! Makeup Remover will retail for $18 and They're Real! Push-Up Liner will go for $24.

We know there are some serious They're Real! Mascara devotees out there. So, we're wondering: Will you be scooping up its complementary liner and remover, too? Let us know in the comments below.


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