Many designers live and breathe their brands, but it's not often that you find an entire team that'll do the same...unless you're talking about surf-inspired beachwear label Basta. From the designer to the stylist to the brand director, each of the four ladies behind Basta is the epitome of easy, casual, summer-perfect style.
We sat down with Samantha August, Emily Ford, Stephanie Paine, and Tina Langley to find out what makes Basta style so special, as well as got the scoop on their tried-and-tested summer routines — trust, they're the experts.
And because we always appreciate a sartorial twist, each lovely lady has included a few of her personal items from our R29 closet sale, so you can get a little shopping done as well. Click through to feed your summer style addiction — it'll do your closet good.
Doug Funny had it easy. He'd pull on a white T-shirt, a green vest, and some (surprisingly on-trend) front-pleat khaki shorts, and he was out the door faster than you can say Patty Mayonnaise. Unfortunately, in the 3-D world, it's not that simple. But, that also means exciting options abound — yes, even for your 9-to-5 read
In the beauty world, "cult products" is a widely recognized term. From NARS' Orgasm blush to Urban Decay's Naked palette, there are a few items that nearly every beauty aficionado has used in their lives. But for fashion? That concept is a little harder to grasp. The pool is small, but there are a few items that'll get read