Barton Perreira Makes Shades To Stop Traffic In (Quite Literally)



For spectacle makers Barton Perreira, the brand's new campaign is about going the extra mile — or not. For its latest shoot appropriately titled, "Traffic," the luxe sunnies manufacturer closed down the Los Angeles Harbor bridge to capture its models meeting amidst a sea of stalled cars.

"From the time the 20 black cars [assembled] to create the traffic 'broke down,' my crew and I had to be able to shoot fast," says director Tim Cadiente who doubles as a rock-music photographer — he's shot bands ranging from Nirvana to Jack White — when he's not doing commercial spots.

Cadiente also used an aerial drone to get the angles he needed, which we suppose is a more peaceful use for flying robots than we're used to hearing about. The specs in question are designed by Patty Perreira, who has done a nice job marrying interesting textures and materials (see: "Yadiell" and "Keaton" models) with classic silhouettes.

This season, there are also some nods to French New Wave with the "Bardot" and the Beats with the "Burroughs." Barton Perreira also has a full optical line as well, so those of you operating at less than 20-20 (i.e. this writer here) should be able to find something that will work out. Check out the clip below and let us know if you think these frames stop traffic.

BARTON PERREIRA | TRAFFIC 2013 from Barton Perreira on Vimeo.