Insta-Stalking: Aura Friedman, The Ultimate Cool-Girl Colorist

Photo: Courtesy of @auracolorist.
Ask someone who lives in NYC and works in the beauty industry where they got their newly platinum, pink, or teal hair done, and chances are they'll simply say they went to "Aura." They're talking about Aura Friedman, the cult-beloved colorist at Sally Hershberger's downtown salon. The infinite edginess of Friedman's work has made her a favorite among editors — not to mention top-tier celebs like Lady Gaga and Jennifer Lawrence.
So, it makes sense that her Instagram account is an ongoing source of wonder. From before-and-after shots of her creations to images of the hair that inspires her, her feed is almost as good as booking an appointment. Almost.
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Photo: Courtesy of @auracolorist.
We just have one question about this sky-blue-to-teal ombré: How is it so shiny?
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Photo: Courtesy of @auracolorist.
The perfect cool-toned blonde.
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Photo: Courtesy of @auracolorist.
We're in love with these lavender tips.
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Photo: Courtesy of @auracolorist.
No words for how stunning this image is.
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Photo: Courtesy of @auracolorist.
Rose-gold wigs: the accessory we didn't realize we needed.
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Photo: Courtesy of @auracolorist.
Is it pink? Is it silver? Is it made from the tail of a unicorn?
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Photo: Courtesy of @auracolorist.
Making pink look natural, one Olsen at a time.
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Photo: Courtesy of @auracolorist.
Red hair and red eyeshadow together have never looked so chic.
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Photo: Courtesy of @auracolorist.
This bob is totally peacocking.
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Photo: Courtesy of @auracolorist.
A glimpse of Friedman herself, just casually being a babe.
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Photo: Courtesy of @auracolorist.
Hello, sunset hair.
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Photo: Courtesy of @auracolorist.
More proof that purple hair is always a good choice.
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