Ask someone who lives in NYC and works in the beauty industry where they got their newly platinum, pink, or teal hair done, and chances are they'll simply say they went to "Aura." They're talking about Aura Friedman, the cult-beloved colorist at Sally Hershberger's downtown salon. The infinite edginess of Friedman's work has made her a favorite among editors — not to mention top-tier celebs like Lady Gaga and Jennifer Lawrence.
So, it makes sense that her Instagram account is an ongoing source of wonder. From before-and-after shots of her creations to images of the hair that inspires her, her feed is almost as good as booking an appointment. Almost.