Exclusive Premiere! Atlas Genius Gives Us Summer Vibes & Festival-Dressing Tips

The Anders Rostad-directed clip ends with a fiery finale complete with bonfires and colored smoke — something like a Ryan McGinley photo shoot soundtracked by Bon Iver at its most upbeat. "My conscious all lit up / This second for / Centered on you," sings Keith Jeffery, as we see the protagonist stare off at the wheeling stars above. It's all very pretty and has us thinking of past camping adventures and planning future expeditions.
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When It Was Now is out now via Warner Bros. Records.

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