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Glitter Running Shoes Are The Best Way To Show The World You Are Thriving
In a move so fitting that we can’t believe we haven’t seen it already, ASOS teamed up with running shoe company Saucony to create glitter running ...
Sep 24, 2016
ASOS Thinks You Want To Wear Dinosaur Tails Now
Dinosaur tails are the hottest things in fashion right now. At least, according to ASOS. As Hello Giggles points out, the website is now selling ...
Aug 29, 2016
The Hardest Fashion Quiz You'll Ever Take
The truest mark of an online shopping aficionado? Sure, it's knowing about every site's new-merch drop days and memorizing the state of your digital carts ...
Aug 12, 2016
A Guy Used Eminem Lyrics In An ASOS Customer Service Complaint, Got The Best Response
There's all sorts of interesting customer service news cropping up this week. First, there was the magical-sounding nearly-11-hour call that a Zappos rep...
Jul 30, 2016
The Puka Shell Necklace Hath Returned To Wreak Havoc On Thy Neck
In a most unprecedented (and unexpected) comeback, we doth proclaim that the royal and ever-archetypal puka shell necklace hath returned. Yes, the one ...
Jul 8, 2016
The ASOS Shopping Hack That Will Save You Major $$$
When a friend and I were both recently shopping ASOS for matching cat jeans (my best purchase of 2016), our final receipts didn't match up. Mine came out ...
Jul 1, 2016
The Unexpected Trend That's Selling Out On ASOS
You never want something until you can't have it. So, each week in The Sell-Out, we're getting the scoop from your favorite retailers on what's selling ...
Jun 26, 2016
How Fashion Girls Find The Best Stuff At Target, H&M & Forever 21
This story was originally published in June 2015. One can go into Forever 21, H&M, and other big-box fashion stores and emerge looking casual-Friday, ...
Jun 14, 2016
No, There's Nothing Technically Wrong With This Bralette, But...
The world can't seem to get enough of bralettes right now, with both retailers and publications pointing to the underwire-free, little cousin of the ...
May 16, 2016
12 Outfits That Prove The Matching Set Is All Grown Up
You're not Taylor Swift stepping out of her New York apartment in 2014 (or even walking this year's Grammys red carpet). You might have left your affinity ...
Apr 21, 2016
15 Pajama Sets Too Chic To Wear To Bed
Remember all those times you wished you could just wear your pajamas out of the house? Well, the day has finally come. No longer just a lazy, far-fetched ...
Apr 1, 2016
Love Zara, ASOS & Reformation? You'll Love These, Too
You just got your paycheck and you're in the mood to spend some money. You take out your laptop and pull up your browser, beginning to peruse your usual ...
Mar 15, 2016
Legit Cool Wedding Dresses Under $500
Update: The search is over — ASOS' bridal shop is officially here. Click on to shop some of our aisle-ready favorites from the collection. This article ...
Mar 8, 2016
Why Was ASOS Selling A "Slave" T-Shirt?
ASOS has landed itself in very hot water for selling a T-shirt emblazoned with the word "slave." The extremely unfortunate item was made even more ...
Feb 9, 2016
20 Surprising Beauty Buys You Can Find At Asos
Whether you're on the hunt for a new denim shift or a pair of culottes, Asos has become a global go-to when it comes to of-the-moment clothing trends. But ...
Sep 9, 2015
8 Universally Flattering Styling Tricks From ASOS' New Plus-Size Lookbook
Among the many things there is to love about ASOS is the diversity of shapes and sizes it accommodates with all its different lines. In fact, the only time...
Aug 12, 2015
Gigi Hadid Wears A $61 Boyfriend Shirt From ASOS
Model, Slay-Z, dream #squad member — Gigi Hadid juggles many titles. Yet there's one that rings truest above all: practical traveler. Time and time again, ...
Fawnia Soo Hoo
Jul 22, 2015
The Biggest Memorial Day Sales To Shop ASAP
Guys, brace yourselves. Memorial Day is happening this weekend — and that means we're pretty much in summer. The first order of business is finishing up ...
May 19, 2015
ASOS Just Made Busy Girls Insanely Happy
Few things are as devastating as a clumsy-girl moment in your favorite fancy dress, which also happens to be dry-clean only. Epic spill aside, dealing with...
Apr 23, 2015
7 Major Sales You Don't Wanna Snooze On
Being well into April means we're hitting a real shopping sweet spot. For one, our wardrobes are getting a fresh spring update. And secondly, many of our ...
Apr 18, 2015
ASOS Launches Bridesmaid Line, Solves Your Group-Dressing Problems
We all know that nothing divides a group of bridesmaids faster than — gulp — selecting the dress. It's a difficult process for all parties involved — we've...
Apr 9, 2015
The 30 Best On-Sale Finds From ASOS' Blowout
It's next to impossible to flat-out skip a sale at ASOS. Each one is filled with a bevy of luxe-looking, of-the-moment pieces for unbeatable prices that ...
Apr 2, 2015
30 Amazing Finds From The ASOS Sale
There are many reasons why we head to ASOS on a weekly — okay, daily — basis. (Hey, that's what lunch breaks are for.) Most importantly, it's so we can ...
Mar 6, 2015
7 Sales Not To Miss This Weekend
There are a few things we can never pass up in life. Number one: sweets in the communal area of the office. Two, a new episode of How to Get Away with ...
Feb 27, 2015
Taylor Swift Proves She's The Queen Of High-Low Style
Taylor Swift is blooming before our eyes as quite the fashion force. Yes, she's always wowed on the red carpet. But, nowadays, you're as likely to spot her...
Feb 24, 2015
7 New Year's Sales Not To Skip
There's something about this time of year that kind of makes you want to do nothing. Perhaps it's the full stomach from a marathon month of eating ...
Jan 2, 2015
Taylor Swift Has No Time For "Cling-Ons"
We've already established that Taylor Swift has a lot of friends. What she doesn't have, however, are what she calls "chic cling-ons." “My friends are the...
Nov 27, 2014
This ASOS-Filled Instagram Is Everything
Like the rest of the fashion community, our R29 staff is obsessed with ASOS. After all, the London-based retailer is home to every clothing item you could ...
Nov 15, 2014
Surprise: ASOS, Forever 21, & H&M All Define Plus-Size Differently
This week’s controversy over Calvin Klein model Myla Dalbesio is only the latest in a heated discussion over plus-size and expanded body diversity in the...
Nov 13, 2014
Under-$50 ASOS Finds That Only
It's easy to get carried away at ASOS. The e-commerce site is home to over 850 different brands, and that doesn't even account for its in-house labels — ...
Nov 5, 2014